I read this after just having marveled at the quality of the writing in Shoshana Zuboff’s Surveillance Capitalism. Writing *is* hard. I’ve always enjoyed your writing as well Dave. You put things in ways that make me remember them and think about years later. I still remember and use some things you said about integrity, for example. Having an idea is one thing, structuring so it is memorable and clear is another. I can see why Seinfeld’s craft intrigues you.